Digital Marketing Manager

Remote/Wokingham, UK Base

The role

With three AI products out to market and a growing sales team, we're now on the search for a self-driven Digital Marketing Manager who will be responsible for creating interest in and excitement for our products by executing lead generation campaigns including email marketing, direct mail, social posts, SEO, PPC and lead nurture tactics that deliver a consistent pipeline of high-quality leads. 

In this role, you will work closely with the Sales team and will need to nurture healthy internal and external relationships with the intent of building lead generation value. Additionally, you will need to implement direct response strategies, differentiate the company from its competitors, become a product knowledge expert, promote key benefits of the products, and create an environment for continuous campaign improvement.

You will need to have a strategic approach analysing and measuring what works in the industry and what our target markets’ current needs are. You will also need experience in executing campaigns that have delivered growth and have proven experience in successfully planning, extracting data, building reports in HubSpot, and analysing results.  

To join us as we scale-up, you need to be prepared to work within our fast-paced industry, which means being open and highly adaptable to change, innovative and have a demonstrable ability to work with initiative. We’re also on the search for someone who not only can meet our criteria but who also has the drive to develop their career, maintain our employer brand and propel our marketing approach.

Skills and experience

  • Proven experience in digital marketing of tech SaaS products and tech services that has delivered growth in online lead generation

  • Experience within B2B lead generation marketing role

  • Degree in business, marketing or similar

  • Experience with SEO, PPC, Google AdWords, Content Management Systems, LinkedIn, Facebook, Twitter, Microsoft Office

  • Excellent written and verbal communication skills, with ability to write and edit copy

  • Self-starter who is self-motivated and goal-orientated

  • Strong teamwork and leadership skills

  • Exceptional organisational skills with experience of efficient time management 

  • Great attention to detail